What are Books Hired To Do
By Horace Dediu, Asymco
Originally presented at TOC Frankfurt on Oct 9th, 2012, Horace Dediu talks about what books and other media are really hired to do. The basic needs of users are met by storytellers but the products of commerce often chase user attributes rather than their needs.
| Keywords: | books, job to be done, asymco |
| Updated: | 7 months ago |
| Length: | 14.5MB |
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